What is The Shift?
The Shift will bring together association executives, thought leaders, consultants, and leading solution providers to challenge the status quo and highlight modern thinking. In a safe learning environment, you’ll discover how other associations are succeeding with data and technology, and explore innovations happening in the ever-changing world of tech.
The Shift is a community created to foster dialogue and practical advice around data and technology for associations.
Register
Who should attend?
Association Staff
Membership, Marketing, Finance, PD/Education, IT
Association Management Consultants
IT Consultants
Association Leaders
C-suite, Board Members
Digital Transformation Consultants
Upcoming…
Member in the Middle
In every aspect of the world we live in today, private sector companies are adopting a customer-centric strategy. In a nutshell: know thy customer. In the non profit sector, are associations effectively adapting to this new world? Can you use member-first strategies to better reach and engage with your membership?
At The Shift, we’re bringing together your colleagues from the association sector to share stories about how some of Canada’s most innovative associations are adapting to this new way of thinking.
Danielle Lamothe, VP of Learning and Innovation at the Canadian Society of Association Executives, will join us to explore how CSAE has shifted to a member-first organization, and how they selected modern technologies and processes to enable their organization to better “know thy member.” Krissy Murphy, Chief Membership and Marketing Officer at the Canadian Physiotherapy Association, will present on how CPA has shifted to a member-centric decision making model, and how they are engaging with their members while leveraging data to inform marketing and strategic decisions.
Speakers
Danielle Lamothe, CAE, CTDP
Get the inside scoop on how the Canadian Society of Association Executives became a member-first association and how technology choices got them there.
Krissy Murphy
Learn how the Canadian Physiotherapy Association completely transformed by developing a member-centric, data-driven decision-making model.
Vivian Swertinski
Hear real-life examples of how associations working with Higher Logic are creating a more personalized member experience — without extra work.
